LIDL EXPANDS CYCLING COMMITMENT: PARTNERSHIP WITH LA VUELTA, LA VUELTA FEMENINA BY LIDL AND OTHER SPANISH CYCLING RACES
November 4 th 2026 - 11:30 [GMT + 1]
- From 2027, Lidl will become the Official Fresh Food Partner of La Vuelta, La Vuelta Femenina by Lidl, Itzulia Basque Country, Clásica San Sebastián and Volta a Catalunya.
- The new partnership with Unipublic will also see Lidl become Main Partner of La Vuelta and Presenting Partner of La Vuelta Femenina by Lidl, as well as Partner of the General Classification Leader's Red Jersey in both races.
Lidl is expanding its international commitment to cycling and will become the Official Fresh Food Partner of five renowned cycling races in Spain from 2027. The partnership with Spanish organiser Unipublic covers La Vuelta, La Vuelta Femenina by Lidl, Itzulia Basque Country, Clásica San Sebastián and Volta a Catalunya. Lidl will serve as Official Fresh Food Partner at all five events. In addition, Lidl will take on further partnership roles depending on the race:
- La Vuelta: Main Partner and Partner of the General Classification Leader's Red Jersey
- La Vuelta Femenina by Lidl: Presenting Partner, Main Partner and Partner of the General Classification Leader's Red Jersey
- Itzulia Basque Country: Main Partner and Partner of the Leader’s Jersey
- Clásica San Sebastián: Main Partner
- Volta a Catalunya: Main Partner The partnership will begin in 2027 and is planned to run for several years
Expanding Lidl’s International Commitment to Cycling
The Spanish races mark another step in Lidl’s international commitment to cycling. In doing so, the company goes beyond the traditional role of a sponsor. Lidl will bring its reach, organisational experience and expertise as an international food retailer to the partnership. The aim is to work together with its partners to support the continued development of the events and make cycling accessible to a broad audience.
“Cycling is part of everyday life and brings together many of the things Lidl stands for: conscious nutrition, an active lifestyle and genuine team spirit. That's why our commitment deliberately goes beyond traditional brand visibility. We want to bring our strengths as a company to the table, working together with our partners to further develop cycling and inspire as many people as possible to get active,” says Jens Thiemer, Chief Customer Officer Lidl Stiftung & Co. KG.
“We are happy to begin this new partnership with Lidl, a company with a solid and proven track record of commitment to cycling. Its international reach and focus on balanced nutrition and active lifestyles make Lidl a natural partner for our events. We share the ambition to continue developing our events, enhancing the fan experience and bringing cycling closer to families and new audiences. We are also particularly pleased that this agreement will further strengthen Lidl’s support for La Vuelta Femenina and women’s cycling,” says Javier Guillén, General Director of La Vuelta.
“We are delighted to welcome Lidl as an Official Partner of La Volta a Catalunya from 2027. Lidl is a brand that is part of people’s everyday lives, and its commitment to La Volta is a great addition to our partner family. This partnership reinforces the connection between cycling and everyday life, while supporting one of the oldest and most historic stage races on the international cycling calendar,” Ruben Peris, Director of Volta a Catalunya.
“We are delighted to welcome Lidl as a Main Partner of Itzulia Basque Country and Clásica San Sebastián from 2027. Having the support of a company with such a strong international presence and a proven commitment to cycling represents an important step forward for both races. This partnership goes beyond brand visibility, bringing together our shared values of promoting active lifestyles, balanced nutrition and a passion for cycling. We are confident that working alongside Lidl will help us continue developing our events, enhancing the experience for fans and bringing cycling closer to new audiences. We look forward to building a strong and successful long-term partnership.”, Javier Riaño, President of OCETA.